程骏骏 (Junjun Cheng)
程骏骏博士现为suncitygroup太阳新城副教授，曾兼任悉尼科技大学商学院高级讲师，曾任韩国成均馆大学助理教授。具有为大型企业提供商务和信息技术咨询的丰富行业经验。目前学术研究领域专注于人工智能与数字营销，消费行为与伦理等。
Dr. Cheng is an Associate Professor at SILC Business School, Shanghai University. Previously, he had joint employment as a Senior Lecturer at UTS and was an Assistant Professor at SKKU. He also has extensive business and IT consulting experience in serving large enterprises across industries. His current academic interests focus on consumer behavior and ethics in the age of AI.
教育背景/Education
2014-2017, 市场营销博士，澳大利亚麦考瑞大学 (PhD, Macquarie University)
2011-2016, 工商管理博士，复旦大学 (PhD, Fudan University)
2007-2008, 人力资源管理与劳资关系硕士，美国纽约理工学院 (MSc, New York Institute of Technology)
2006-2009, 企业管理(市场营销方向)硕士，同济大学 (MSc, Tongji University)
2002-2006, 自动控制与工程学士，同济大学 (BEng, Tongji University)
工作经历/Career
2020-至今, 副教授，suncitygroup太阳新城 (Associate Prof., SILC Business School, Shanghai University)
2021-2024, 高级讲师，悉尼科技大学商学院 (Senior Lecturer, UTS Business School)
2017-2020, 助理教授，韩国成均馆大学 (Assistant Prof., Sungkyunkwan University)
2012-2013, 访问学者，澳大利亚悉尼大学商学院 (Visiting Scholar, University of Sydney Business School)
2009-2010, 咨询顾问，上海汉得信息技术公司 (Consultant, HAND Enterprise Solutions Ltd.)
学术兼职/Academic Roles
2020-2022, 客座教授，韩国成均馆大学 (Adjunct Prof., SKKU)
多家期刊审稿人 (Ad hoc reviewer for SCI/SSCI/CSSCI journals)
教学教研/Teaching Courses
主讲课程：营销学概论(Marketing and Customer Value)、谈判与社交(Negotiation and Communication)、管理的全球环境(Global Context of Management)、人力资源管理(Human Resource Management)、商业洞察与创新(Integrating Business Perspectives)、可持续发展企业(Sustainable Enterprises)
代表性论文/Publications
1. Cheng, J. & Huang, Z. 2025. The effects of fair information practices on ad effectiveness among Chinese consumers: Trust transfer across contexts. Behaviour & Information Technology. 44(4): 656-675. (SCI, SSCI, JCR2区)
2. Cheng, J. & Wang, J. 2025. Influencer-product attractiveness transference in interactive fashion marketing: The moderated moderating effect of speciesism against AI. Journal of Research in Interactive Marketing. 19(4): 712-729. (SSCI, JCR1区)
3. Cheng, J., Huang, Y. & Chen, B. 2024. Are we becoming more ethical consumers during the global pandemic? The moderating role of negotiable fate across cultures. Journal of Business Ethics. 191(4): 757-776. (SSCI, JCR1区, 中科院Top, FT50)
4. van Ewijk, A.R., Cheng, J. & Chang, F. 2023. Why is changing students' entrepreneurial intentions so hard? On dissonance reduction and the self-imposed self-fulfilling prophecy. The International Journal of Management Education. 21(3): 100896. (SSCI, JCR1区, 中科院Top)
5. Cheng, J., Chen, B. & Huang, Z. 2023. Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect. Journal of Retailing and Consumer Services. 72: 103257. (SSCI, JCR1区, 中科院Top)
6. Huang, Y., Cheng, J. & Chu, R. 2020. Resilience and well-being production among vulnerable consumers facing systematic constraints. Journal of Consumer Affairs. 54(4): 1328-1354. (SSCI, JCR2区)
7. Cheng, J. 2020. Bidirectional relationship progression in buyer-seller negotiations: Evidence from South Korea. Group Decision and Negotiation. 29(2): 293-320. (SSCI, JCR1区)
8. Cheng, J. & Su, Y. 2020. Exploring mechanisms of outstanding business leadership facing transitioning environment: A life-narrative perspective. Leadership & Organization Development Journal. 41(3): 415-430. (SSCI, JCR2区)
9. Cheng, J. 2019. Dynamic relationality toward congruence: A symbiotic solution to cross-cultural negotiations. International Journal of Conflict Management. 30(5), 657-679. (SSCI, JCR1区)
10. Huang, Y., Chu, R. & Cheng, J. 2019. Exploring life satisfaction among subsistence migrant consumers: A case in China. Journal of Public Policy and Marketing, 38(1), 96-109. (SSCI, JCR1区)
11. Cheng, J., Huang, Y. & Su, Y. 2018. Culturally varied relationality in negotiations: A multi-session simulation. International Journal of Conflict Management. 29(1), 47-69. (SSCI, JCR1区)
12. Cheng, J., Huang, Y. & Su, Y. 2017. Relationality in negotiations: A systematic review and propositions for future research. International Journal of Conflict Management. 28(3), 295-321. (SSCI, JCR1区)
13. Cheng, J., Wu, Z. and Su, Y. 2015. From relationality, behavioural dynamics to dynamic relationality: A new perspective on cross-cultural negotiations. In A. A. Camillo (Ed.), Vol. I., ISBN 9781137429582. Global Enterprise Management: A New Perspective on Challenges and Future Development (pp.171-188). NY, NY: Palgrave McMillan.
14. 程骏骏，苏勇，王妤扬. 能力匹配、可雇佣性和离职倾向：工作满意度的中介作用[J]. 当代财经. 2015, (2): 66-75. (CSSCI)
15. 王妤扬，苏勇，程骏骏. 员工创造力与绩效结果和情感结果的关系[J]. 技术经济. 2015, 34(5): 41-47. (北大核心，CSSCI扩展版)
16. 程骏骏，苏勇，王妤扬，贾西子. 可雇佣性、工作满意度和离职倾向：基于中国情境的研究[J].管理世界(增刊). 2014, 332-337. (CSSCI)
17. 王妤扬，苏勇，程骏骏. 集体心理所有权研究前沿探讨[J]. 现代管理科学. 2014, (11): 33-35. (北大核心)
18. 王妤扬，苏勇，程骏骏. 创意人才胜任力模型构建研究—以传媒创意产业为例[J]. 管理现代化. 2014, (6): 78-86. (北大核心，CSSCI扩展版)
19. 苏勇，程骏骏，吴展. 合作式谈判研究述评与展望[J]. 外国经济与管理. 2014, 36(3): 65-73. (CSSCI)
20. 程骏骏，苏勇，吴展. 国际商务谈判中的关系行为调适过程研究[J]. 亚太经济. 2014, (1): 46-52. (CSSCI)
21. 程骏骏，文化差异视角下商务谈判合作机制研究[J]. 江西社会科学，2013, 6: 224 - 228. (CSSCI)
代表性项目/Fundings & Grants
2020年度上海市高校青年东方学者，执行期：2021/01-2023/12
2022年度上海市领军人才，执行期：2022/12-2025/12
获奖/Awards
suncitygroup太阳新城，科研新秀奖，2021
澳大利亚麦考瑞大学国际卓越研究奖学金 (International Macquarie University Research Excellence Scholarship, iMQRES)，2014-2016
